Just spoken to Mike from www.inside-magazine.co.uk - they are exactly the sort of company we think will really benefit from AdBasement.com

Explained to Mike that the idea is he will be able to use AdBasement.com to sell off any spare advertising space he has available. He has agreed to help test the site and thinks it is an interesting idea.

How often do you see good avertising space with “Advertise Here call….”?

If you are a reader of local magazines and newspapers, I bet you see this most weeks. The answer could be a number of things, but one big factor stands out above the rest - the Internet.

The Internet has hugely increased the opportunity for businesses of all sizes to advertise in many more places, this has left the businesses with a complex decision process of where to advertise. In a country where most people are cash rich but time pure this is not good. That said, the average business did not double it’s advertising budgets due to the increased places to advertise, they just decided to invest in or try something different.

The world is constanly changing, the phase of banner advertising is definitely on the decline with only a select number of websites still asking for premium prices. So what will be the next phase, will businesses re-invest in more traditional advertising like local magazines and newspapers?

Here at Adbasement.com we believe that every form of advertising has its benefits at the right price and the only thing stopping businesses buying that unsold space is time, time to hunt for it, time to compare prices, time to make that decision, time, time, time. That’s why at Adbasement.com we think it is time to change the way advertising space is sold.

What are your thoughts on this subject?

As an average small business, advertising your services is not a quick or easy job. You don’t have the time to spend hours searching for a place to advertise. You don’t want to search through endless web pages to find advertising prices (which are some times not even shown) and then after making a decision discover that the cut off date was two days ago or that the offer ended over two weeks ago. Yes you’ve got it, a small business buying advertising space is like an ant mud wrestling a big green monster, very time consuming with little hope of getting the winning result.

If you are a small business and are tired of buying advertising space, we would love to hear your story.

Although we have mostly targeted the UK audience we are getting testers signing up from all over the world. It is our growing understanding that there are businesses in other countries who would like to advertise in the UK but don’t really know where to go.

Adbasement.com will have the power for buyers of advertising space from all over the world to search and find space for sale across the UK, locally and nationally.

So our tip is, if you are looking for the opportunity to increase sales and want to tap into a new target audiences, then join in beta testing of Adbasement.com. Who knows where it might lead?

As a buyer or seller of advertising please tell us what features or enhancements you would like to see on Adbasement.com? If there is an area of the site that needs some improvement let us know. If there is something that is difficult to understand let us know. We can’t promise to fix everything but we will give each item of feedback due consideration…

Press Release

Kent based web development agency wisdom.co.uk is in the final stages of developing a website for bringing together buyers and sellers of advertising space.

The new site – www.adbasement.com - will offer a fresh approach by actually allowing sellers to promote available advertising space for a fixed price. Buyers can carry out a comprehensive search for the ideal advertising solution for their business.

The concept has already received a substantial amount of interest nationwide. Wisdom now requires volunteer testers to try out the new site during November 2007.

Tom from the magazine Dangerous Ink said;
“We’re always up for new ways to flog advertising space. Consider us signed up!”

Alan Noake, Managing Director of Wisdom said;
“We want to give businesses the opportunity to buy or sell advertising space at the right price without all the usual fuss”

Volunteer testers can find out about the benefits and register now on www.adbasement.com.

See full press release (PDF of press release 16/10/2007)

This adbasement.com blog is intended for discussing topics and issues related to the buying and selling of advertising space. To register please visit www.adbasement.com